Shai Tubali is a some-what familiar name in the media, because unlike other nutty cult leaders, he published a successful book, and his name is also known from the time he served in Galey Tzahal almost two decades ago. His cult is quite small, reported to be under 30 followers these days, but several news sources (Yediot, Channel 2) have published worrying stories about the way he abuses his flock. One of the people who also wrote about him several times is reporter, blogger and newage academic Tomer Persico. Of all the publications, Tubali decided to skip the national media and pick on Persico and hit him with a 220K NIS libel suit. More Info (also in Hebrew) in NRG.